NIVEA Extra white c&e vitamin lotion
Highlights
Strategy
Introduce ‘Juicy Skin’ as the new whitening standard skin.
Objectives
Launch new definition of Body Lotion as in the form of Vitamin Lotion
Strategy
Introduce ‘Juicy Skin’ as the new whitening standard skin.
Promise on visible result as Firm and Bouncy whitening skin within 7 days
Service
Integrated Marketing Communication
YDM Family
FCB BANGKOK
RESULTS
Launch in late Feb 2019
Very successful result, C&E has brought NIVEA back to No.2 in Body Lotion category.